Tear The Paper Ceiling
Ad Council
Opportunity@Work
360 Campaign
Film, OOH, Print, Social, Installation
Cannes ︎︎︎ Shortlist, Design, Experiential
One Show ︎︎︎ Merit, Design
One Show ︎︎︎ 3x Shortlist
Effie ︎︎︎ Gold, DEI
Effie ︎︎︎ Silver, Current Events
Effie ︎︎︎ Bronze, Non Profit
Effie ︎︎︎ Bronze, Social Good
Anthem Awards ︎︎︎ Silver, Non Profit
Anthem Awards ︎︎︎ Silver, Branded DE&I
Telly Awards ︎︎︎ Gold, Branded Content
SHOTS ︎︎︎ Shortlist, Charity
ADCOLOR ︎︎︎ AdWeek Ad of the Year, Runner Up
50% of Americans are shut out from a job the moment they apply.
The Paper Ceiling is the invisible barrier keeping 70+ million people from jobs they are qualified for, simply because they don’t have a degree.
We worked with AdCouncil and 60+ companies - Google, Apple, LinkedIn, Twitter, IBM, Walmart - to tear through this arbitrary barrier and level the playing field for workers with alternative skills.
Having a bachelors degree should not be a luxury or the only way to find upward mobility in America.
2.3 Billion impressions. A shoutout from Obama.
Executive laws passed in 17 states. 400K+ new jobs created.
The New York Times / CNN / The TODAY Show / Vox / Forbes / Fast Company / Bloomberg / AdWeek Ad of the Day / AdAge / Forbes x2 / The Drum / Best Ads On TV / Diversity Inc. / Human Truth Podcast / Adweek x2 / LA Times / Entreprenuer / PR Newswire / AdForum / Shoot Online / iSpot / McKinsey & Co / Newsy / Working Nation / Media Village / Business News / LinkedIn / Media Post / Flipboard / AdCouncil / Agency Daily / Work in Progress Podcast / Feedy / AOL News / The Dispatch / The Center Square / The Forem / Diversity Inc. x2 / AgencySpy
The Paper Ceiling is the invisible barrier keeping 70+ million people from jobs they are qualified for, simply because they don’t have a degree.
We worked with AdCouncil and 60+ companies - Google, Apple, LinkedIn, Twitter, IBM, Walmart - to tear through this arbitrary barrier and level the playing field for workers with alternative skills.
Having a bachelors degree should not be a luxury or the only way to find upward mobility in America.
2.3 Billion impressions. A shoutout from Obama.
Executive laws passed in 17 states. 400K+ new jobs created.
The New York Times / CNN / The TODAY Show / Vox / Forbes / Fast Company / Bloomberg / AdWeek Ad of the Day / AdAge / Forbes x2 / The Drum / Best Ads On TV / Diversity Inc. / Human Truth Podcast / Adweek x2 / LA Times / Entreprenuer / PR Newswire / AdForum / Shoot Online / iSpot / McKinsey & Co / Newsy / Working Nation / Media Village / Business News / LinkedIn / Media Post / Flipboard / AdCouncil / Agency Daily / Work in Progress Podcast / Feedy / AOL News / The Dispatch / The Center Square / The Forem / Diversity Inc. x2 / AgencySpy
Tear the Paper Ceiling
Art Installation
Cannes ︎︎︎ Shortlist, Design, Experiential
Art Installation
Cannes ︎︎︎ Shortlist, Design, Experiential
30,000 pieces of paper. 6 months. An immersive rallying cry to tear the paper ceiling.
We worked with artist Samuelle Green to create a physical manifestation of the paper ceiling. Guests are invited to walk through and look up at thousands of resumes, scan real stories, and take action.
We debuted at CES, then brought the experience to Cannes.. The all-paper installation was a stark contrast to the hundreds of screens and virtual experiences surrounding it. The irony was not lost on attendees.
The installation will travel the country to prominent company headquarters throughout the year.
We worked with artist Samuelle Green to create a physical manifestation of the paper ceiling. Guests are invited to walk through and look up at thousands of resumes, scan real stories, and take action.
We debuted at CES, then brought the experience to Cannes.. The all-paper installation was a stark contrast to the hundreds of screens and virtual experiences surrounding it. The irony was not lost on attendees.
The installation will travel the country to prominent company headquarters throughout the year.
@ Cannes
@ CES
