Absolut
The Absolut World of Cocktails
One Show ︎︎︎ Merit, Film & Video
One Show ︎︎︎ x3 Shortlist
“Absolut personifies diverse cocktails in biggest global campaign in a decade” - Ad Age
10 day hot house. 4 continents. 1 NYC team. The winning idea.
Ad Age / AdWeek / The Drum / Ad Age Creativity Pick of Day / Best Ads on TV / Little Black Book / Ad Forum / Campaign Live / iSpot / Yahoo / Shots / WFMZ / Marketing Dive / PR Newswire / EhTrend! / Media Post / Benzinga / Food Beast
10 day hot house. 4 continents. 1 NYC team. The winning idea.
Ad Age / AdWeek / The Drum / Ad Age Creativity Pick of Day / Best Ads on TV / Little Black Book / Ad Forum / Campaign Live / iSpot / Yahoo / Shots / WFMZ / Marketing Dive / PR Newswire / EhTrend! / Media Post / Benzinga / Food Beast
Long Form / Music Video
A peek behind the curtain
This project has been a labor of love. New cocktail characters and their stories will be rolled out around the world for a decade to come. A new era of creativity, evolution, and inclusion for the iconic brand that was the reason so many of us entered this industry, myself included.
